Sustainable businesses constantly strive to do their best for all stakeholders – shareholders, employees, their community and the environment. But how do you achieve this unless you understand the needs of each group? That’s where Purplefully comes in…
Purplefully provides research and strategic advice to organisations that want to put sustainability at the heart of operations
The landscape in which you’re operating is growing ever more complex. Often it is hard to determine the right course of action. Even if you have the information, the volume of data is so huge, it is hard to cut through the noise to the salient points.
Purplefully provides you with the insight you need to act based on solid research and empirical evidence.
We support you through the entire process from defining your project objectives to deciding the best approach and conducting the research. We then delivering you critical insights in an easily digestible format.
We offer a range of research services:
Customer & market research
Get to grips with the issues that really have an impact on your organisation via detailed market and customer insight
What?
- Understand the key ESG issues for your stakeholders
- Measure impact
- Track employee engagement
- Identify the most effective strategies to drive behaviour change
How?
- Interviews
- Online surveys
- Focus groups
- Desk research
- Employee surveys
Sustainability strategy
Identify clever and creative ways to build sustainability into your core strategy and track positive organisational impact
What?
- Define your business purpose
- Identify realistic and measurable targets for social and environmental performance
- Understand how ESG enhances value and provides competitive advantage
- Engage employees and encourage action
How?
- Online surveys
- Intranet updates
- Sustainability policies
- Business planning
- Employee carbon literacy training
Communication & engagement
Effectively establish your thought-leadership position and encourage action with clear, concise content that gets you noticed
What?
- Effectively communicate your ESG goals to all stakeholders
- Clearly demonstrate how your business is making an impact
- Inspire change within your organisation and your industry
How?
- Sustainability & impact reports
- Whitepapers
- Website text
- Blogs
How Purplefully can help:
- Gain detailed insight into complex issues impacting your business
- Understand a changing market or regulatory landscape
- Explore new opportunities and zero in on the ones with greatest potential for your operation
- Develop the business case for change and effectively gain buy in
- Understand fast-changing attitudes and identify how best to effect behavioural change
- Monitor your impact
Hi, I’m Sarah
I’m a researcher with 25 years’ experience of conducting research in both professional and academic settings, using multiple methods and across numerous complex and technical industries including automotive, shipping, agricultural and soft commodities, pharmaceuticals, cultural policy and sustainability. I am adept at drawing together diverse information sources to get to the heart of complex issues from business strategy to sustainability and climate change. A seasoned communicator, I distil the information into clear insight that provides individuals at all levels of the organisation with the knowledge they need to act. I am tenacious and delight in getting to the heart of any sector or issue.
To give you an idea of how I can help, here’s a selection of my work. I can also take on research and analysis projects to support their own strategic development.
 | Project management and analysis of research into plastic in period products for City to Sea. More… Analysis of the impact of the cost-of-living crisis on consumer efforts to reduce single-use plastic use for City to Sea. More… | |
| City to Sea report on encouraging adoption of prefilled returnable packaging. More… The Great Bubble Barrier report on the sources of riverine plastic. More… British Council research on the benefit of working and studying abroad. More… |  | |
 | How whales fight climate change. More… How many planets would we need to sustain the way we eat today? More… We need to talk about fashion. More… Can electric cars save the planet? More… What does it take to make my t-shirt? More… Vinyl or streaming? What’s greener? More… What if everyone cycled as much as the Dutch? More… | |
| Analysis of trends in the housing market in 2022 for RE/MAX. More… Analysis of trends in the housing market in 2023 for RE/MAX. More… |  | |
 | Climate governance case study: CLP Holdings. More… Air pollution, health risks and climate change. More… Sustainable corporate governance. More… Building a connection with nature through languague. More… Nature is good for us. But did you know just how good? More… What does the new UN treaty mean for (riverine) plastic pollution. More… Can regulation solve plastic pollution? More… The value in sustainability: What entrepreneurs need to know. More… Understanding the Carbon benefits of hybrid working. More… The planet-friendly food innovations that just bagged a $2 million prize. More… Girl power: The climate fix that’s more effective than renewables. More… Travelling responsibly: 10 eco resorts worthy of the name. More… | |
| Link UP London impact report 2022. More… |  | |
 | Why we should all talk more about climate change. More… What’s the environmental impact of your bar of chocolate? More… A few thoughts for a Green Friday. More… Digging deeper into soil: 10 amazing facts. More… What is Santa’s carbon footprint? Calculating his C-HoHoHo2 emissions. More… Responding to both climate change and the cost of living crisis. More… Pocket and planet-friendly energy saving tips. More… Co-Charger: Accelerating the EV transition. More… Ecoflix: Streaming where ‘only nature profits’. More… The carbon cost of… social media. More… The carbon cost of… sending an email. More… The carbon cost of… AI. More… Climate change and the role of trees. More… Whether the weather be good: How does climate change affect our weather. More… Creative connection with nature: 10 tips for getting the creative juices flowing. More… Rewilding in action: Bringing bison back to Britain. More… Tree-mendous: Celebrating National Tree Week. More… Getting to grips with fairtrade certification. More… On the first day of Christmas: 12 tips to carry on those new eco habits. More… Family eco-friendly living? With a plan you can. More… Digging into what ‘organic’ really means and what to trust. More… Wet, wild and wonderful… wetlands and their importance. More… Our top 10 nature documentaries. More… Worrying times: How to deal with our children’s eco-anxiety. More… A walk on the wildside… what is rewilding and why does it matter? More… Nudging us in the right direction. More… Food, glorious food. More… A summer of sustainable sport. More… Spooky, but sustainable: How to have a sustainable Halloween. More… |
Purplefully supports the Wildwood Trust, an international centre of excellence for the protection and conservation of British wildlife. Purplefully donates 1% of all revenue to support UK rewilding projects and education to create the next generation of wildlife enthusiasts.
© 2023 Purplefully Ltd
Company number 13741999